Rubric

Where the 100 points go

Six criteria, 100 points in total. The same calculation on every product — code computes the points, not judgement.

A composition rating is not a health assessment. It describes the recipe and the label, not whether the food suits a particular dog or cat. Allergies, weight and diet stay a question for your vet.

Transparency: We may earn a commission from partner links on the product pages. No product is sponsored and this does not affect the rating.

A rating for your dog, not the average one

You enter breed, age, weight and sensitivities. Identitail checks this composition against them and says what might not fit.